Case study / Local SEO
Markosian Tire & Service.
A new tire and auto service website earned 55 ranking keywords and nearly 8,000 Google impressions while competing with an established parent brand.
- Location and service pages
- Blog content
- Local profile management
55
ranking keywords, up from 10 in March
Semrush · March–October 2026
8
page-one keywords; 3 in the top 3
Semrush · October 1, 2026
7.94K
Google Search impressions
Search Console · May 10–Sep 29, 2026
146
clicks from Google Search
Search Console · May 10–Sep 29, 2026
The challenge
Building a brand-new local auto site from zero authority
Markosian Tire & Service launched with no search history and no external authority. Sharing a name with an established parent domain and a used-car brand meant the new website had to earn its own place in search. The goal was to help drivers in Tooele and Taylorsville find tires, oil changes, brakes, and repairs.
What we did
- 01
Build around services and towns
We built core pages for brakes, oil changes, tire alignment, ADAS, A/C and heating, preventive maintenance, and major repairs. Local pages covered Tooele and Taylorsville, alongside a tire shop page, reviews, FAQs, and a blog hub. The case study reports 19 live pages.
- 02
Answer real driver questions
Three articles covered why a car shakes when braking, signs a car needs an oil change, and transmission servicing. Each connected readers to the relevant service page.
- 03
Keep local business details consistent
We managed local profiles and listings so customers could find consistent names, addresses, and service information. Citations included Yellow Pages, Superpages, and AutoRepair.City.
- 04
Build authority gradually
Local citations and brand signals were developed over several months rather than added all at once.
The results
What the data shows
Visibility grew before clicks
Impressions increased from roughly 1.1K to 2.3K per 30 days. Clicks remained relatively steady while new local pages gained reach. Search Console reported 243 distinct queries and an overall average position of 9.4.
Service searches began appearing near the top
Search Console reported average position 1.0 for ‘brake repair near me’ (37 impressions) and ‘auto repair near me’ (21 impressions). ‘Car shakes when braking’ appeared at average position 3.7 across 55 impressions. These are early, low-volume observations—not guaranteed rankings.
The parent brand still affects the mix
‘Markosian auto’ generated 1,278 impressions at average position 2.4. Roughly a third of impressions were brand-name searches. Not all of that audience was looking for tire and repair services.
Search performance, window by window
| Window (2026) | Days | Clicks | Impressions |
|---|---|---|---|
| May 10–Jun 9 | 31 | 23 | 1.1K |
| Jun 10–Jul 9 | 30 | 38 | 1.28K |
| Jul 10–Aug 9 | 31 | 40 | 1.7K |
| Aug 10–Sep 29 | 51 | 45 | 3.86K |
| Total | 143 | 146 | 7.94K |
Google Search Console, web search. Windows have different lengths; these are raw totals, not monthly comparisons.
Original evidence
The reports behind the story
Measurement notes
Search Console data begins May 10, 2026. Query reports do not attribute every click. Semrush figures are US desktop estimates as of October 1, 2026, not measured traffic. Local profile calls, direction requests, and views were not supplied.
What’s next
Keep the momentum moving
- Lift local oil-change and tire pages from page two toward page one.
- Develop the newly published tire shop page and close confirmed local service gaps.
- Continue building local citations, reviews, and community mentions.
Client voice
Testimonial pending client approval.
No approved quote was included in the supplied case study. See client testimonials
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