Case study / Technical & local SEO
AZ Grass Pros.
We recovered 20 lost pages and rebuilt organic visibility to 130 ranking keywords—without a verified Google Business Profile.
- Technical SEO
- Content recovery
- Local page expansion
4.2×
ranking keywords from the low: 31 → 130
Semrush · Dec 2025–Oct 2026
20
lost pages recovered and re-optimized
6 service pages + 14 blog articles
18.9
positions improved: 50.1 → 31.2
Search Console · compared reporting windows
393
impressions in Google’s AI features
Search Console · May 18–Sep 26, 2026
The challenge
Recovering a landscaping brand’s search presence after a redesign
A September 3, 2025 redesign left roughly 20 service, location, and blog pages missing. Ranking keywords fell from a pre-redesign peak of 116 to 31 by December. With Google Business Profile verification unresolved, the website had to carry the recovery on its own.
What we did
- 01
Recover the missing content
We restored and re-optimized six service pages—Glendale artificial turf, putting greens, xeriscaping, pergolas, landscape lighting, and core hardscaping—plus 14 blog articles.
- 02
Improve the whole website
Sharper titles and descriptions, better on-page structure, and internal links connected services, locations, and educational content.
- 03
Expand local coverage
Localized pages covered Glendale, Anthem, Maricopa, Surprise, Avondale, Queen Creek, San Tan Valley, Apache Junction, and Chandler.
- 04
Win through organic website visibility
Google Business Profile verification remained unresolved. The results in this study describe website performance, not local pack gains.
The results
What the data shows
Above the pre-redesign peak
The 130 ranking keywords in October 2026 exceeded the June 2025 peak of 116 by about 12%. Semrush counts keywords ranking in the top 100, including SERP features in these monthly totals.
More discovery beyond the brand
Brand-name searches went from roughly half of clicks to about one quarter. Non-brand terms included ‘hardscaping services’ (1,116 impressions), ‘hardscaping near me’ (542), and ‘paver patio contractors near me’ (341). Most of these queries had not yet generated clicks.
Early AI visibility, not proven leads
The supplied study reports 393 Google AI-feature impressions and mentions in ChatGPT and Google AI Overviews observed through Semrush. These are early visibility signals, not evidence of additional sales.
From decline to recovery
| Period | Ranking keywords |
|---|---|
| Jun 2025 · pre-redesign peak | 116 |
| Sep 2025 · redesign live | 79 |
| Dec 2025 · low point | 31 |
| Oct 2026 | 130 |
Semrush Organic Rankings, US desktop. Figures are estimates as of October 1, 2026.
Original evidence
The reports behind the story
Measurement notes
Search Console windows cover June 1–October 18, 2025 and May 13–September 26, 2026, with no available data between them. Average-position comparisons use those separate windows. Semrush figures are estimates; keyword gains do not establish increases in calls or revenue.
What’s next
Keep the momentum moving
- Resolve Google Business Profile verification to pursue local pack visibility.
- Test titles and descriptions on high-impression hardscaping and patio pages; the study reports a 0.4% click rate.
- Improve rankings and continue expanding useful city pages.
Client voice
Testimonial pending client approval.
No approved quote was included in the supplied case study. See client testimonials
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